ABOUT US

At HOOK LINE SINKER, we believe fishing is more than casting a line. It’s early starts, lakeside coffees, campfire meals, and time with mates, kids, and loyal dogs. Whether you're out solo or with the whole crew, it's about the experience.

We are a New Zealand-based business committed to bringing you quality gear that’s hard to find in local stores. Our gear is sourced from trusted global partners. We offer a hand-picked selection of RODS, REELS, LURES, HOOKS, FISHING LINES, FLY TYING, ACCESSORIES, TACKLE, NETS, BAGS, BEACONS & LIGHTS, TOOLS, and APPAREL

HOOK LINE SINKER isn’t just for seasoned anglers. It’s for families, new explorers, stylish beachgoers, and anyone who loves the outdoors. From fashion gumboots to four-legged companions, we’re here for every kind of fishing trip.

GST is included, and our prices are honest—so you can shop with confidence, and fish with joy.

As payment for goods, we accept Visa® and Mastercard®. We also take American Express® through PayPal®. The name that will appear on your credit card or bank statement will show as HOOK LINE SINKER.

Great Value
You’re not paying for our bricks and mortar, our staff costs are low, meaning you pay less at checkout.

Track & Trace Shipping
It can take up to 1–5 days before you receive the international tracking. Delivery can take 7–21 days.

Safe Payment
We offer a wide range of payment options, creating an easy and secure payment experience.

24/7 Help Centre
Get instant answers 24 hours a day, 7 days a week, 365 days a year through our automated help centre.

All products are only available for purchase online.