ABOUT US
At HOOK LINE SINKER, we believe fishing is more than casting a line. It’s early starts, lakeside coffees, campfire meals, and time outdoors with mates, kids, and loyal dogs. Whether you’re heading out solo or with the whole crew, it’s about the experience as much as the catch.
We’re a New Zealand-based online store, focused on bringing you practical, well-chosen fishing and outdoor gear that’s often hard to find locally. Our products are sourced from trusted global partners and selected with real-world use in mind — gear that’s functional, reliable, and good value.
Our range includes rods, reels, lures, hooks, fishing lines, fly tying gear, tackle, nets, bags, beacons & lights, tools, and selected apparel — all chosen to support everyday fishing, travel setups, and outdoor adventures.
HOOK LINE SINKER isn’t just for seasoned anglers. It’s for families, new explorers, weekend fishers, beachgoers, and anyone who enjoys being outdoors. From quick after-work casts to longer trips away, we’re here to support every kind of fishing journey.
All prices include GST, so what you see is what you pay — no surprises at checkout.
Great Value
Because we operate online without the overheads of a physical storefront, we keep costs down and pass that value on to you.
Shipping & Tracking
Orders are shipped with tracking. International tracking details typically become available within 1–5 days. Delivery timeframes generally range from 7–21 days, depending on location and product.
Secure Payments
We offer a range of secure payment options, including Visa®, Mastercard®, and American Express® via PayPal®, for a smooth and safe checkout experience.
Your bank or card statement will show the merchant name as HOOK LINE SINKER.
Support & Contact
We’re a small New Zealand business and aim to respond as quickly as possible during business hours.
Email: info@hooklinesinker.co.nz
Phone: +64 22 203 8788
Support Hours: Monday to Friday, 9am–5pm (NZT)
Returns: Please contact us before sending any returns.
Trading as: HOOK LINE SINKER